All Hands On Deck: Exceeding Expectations in Enrollment and Retention

Mike Connor, President, Connor Associates

8:15 am Registration and Continental Breakfast
8:45 am Welcome and Introductions
9:00 am

Morning Session (a short break will be included mid-morning)

Resilience, Identity, and Value

  • Key skills and research tools to adapt to an ever-changing marketplace
  • Creating a value proposition unique to your school that can help overcome concerns about cost
  • Discovering, refining, and communicating your school's authentic brand and identity
12:15 pm  Lunch and Roundtable Discussions: How do you maximize internal marketing at your school? (Please see pre-conference reading)
1:00 pm

 Afternoon Session (a short break will be included mid-afternoon)

  • All Hands on Deck! Maximizing the role of teachers, administrators, and trustees in raising image, students, and community partnerships - examples from schools
  • Working your plan
3:15 pm  The Road Ahead: The Interdependence  of Independent Schools
3:45 pm  Adjourn