Speaker Bios

 

 Penny Abrahams, IAP-L

Penny Abrahams first joined Independent School Management in 2010 as a member of the Advancement Academy’s founding faculty. As a Senior Consultant, she specializes in marketing communications, enrollment management, and development. Her experience in these areas comes from working in private-independent schools and other non-profits for more than 20 years. Penny also serves as the Advancement Department Head, ensuring effective content development and service delivery for ISM’s enrollment, marketing communications, and development consulting. This includes leading ISM’s Advancement Academy, an annual premier professional development conference that educates and mentors School Heads, Board members, and development, enrollment management, and marketing communications professionals. Penny began her career in schools at Ravenscroft, a Pre-K through grade 12 school in Raleigh, N.C., as an Annual Fund Director and then as Director of Communications. She then served as the Director of Admissions & Marketing at Academy at the Lakes, a Pre-K 3 through grade 12 school located in Tampa, Fla. She graduated with a B.A. in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and holds a Digital Marketing Certificate from the University of Vermont. She also attained International Advancement Program—Leader certification in 2012. Penny has served on the Board of Trustees for Ravenscroft since 2018, and currently chairs the Advancement Committee.

 

Michael Christopher, IAP-L

Michael is completing his 20th year as a Consultant for ISM. A charter member of the ISM Advancement Academy and long-time member of the ISM Summer Institute faculty, Michael has performed assessments in the areas of development, marketing, and enrollment. He has also advised Boards on strategic planning, financial planning, Board operations, governance, and development, and has worked extensively with schools on creating meaningful identity and vision statements that inform planning, enrollment management, and development. Michael’s expertise is in building comprehensive advancement programs from the ground up that are characterized by solid operations initiatives. He has authored and co-authored articles for ISM publications, and has presented at CASE-NAIS, APC, ISAS, NAIS, and NAES. Before joining ISM full time, Michael served for 30 years in independent school advancement. He was the Assistant Headmaster for Development at Lausanne Collegiate School in Memphis, Tennessee. He has also acted as the Director of Development at Greensboro Day School, North Carolina, and Director of Development at Holland Hall School, Oklahoma. In these schools, Michael rebuilt development programs, oversaw the creation of alumni programs, built planned giving offerings, instituted major gift efforts, and executed several capital campaigns. In addition, he oversaw strategic planning in each school. Before joining the independent school world, Michael spent 15 years as the Associate Dean and Director of Admissions at the St. Louis Conservatory of Music, Missouri. He has a master’s degree in music from the University of Iowa and a bachelor’s degree in music from Cornell College, both in Iowa. He also attained International Advancement Program—Leader certification.

 

Andy Clifton

Andy has served in many roles in education for 20+ years, including 13 years in independent schools. He brings a unique perspective to his current role as Director of Philanthropy at Forsyth Country Day School having worked in corporate client development and management in addition to his educational roles as a Director of Professional Development, teacher, coach and advisor. Andy is not new to NCAIS as he has presented at the annual conference, served as host chair for the 2012 Annual Conference, served on the NCAIS Executive Committee and currently facilitates the monthly advancement cohort Zoom meeting. Andy’s passion is to ensure that schools are cohesive communities that are preparing students for what’s ahead. He enjoys creating innovative strategies to connect members of school communities and the greater community with this mission.

 

Drew Cocco

Drew is the Director of Client Success at Clarity, and focuses on ensuring that school users have the training, resources, and support they need to make the most of Clarity's Financial Aid software. Before joining Clarity, Drew spent the first 14 years of his career in independent schools as a teacher and enrollment professional. A spreadsheet nerd at heart, he regularly publishes and presents on how to use data to optimize enrollment and financial aid strategies. Based outside of Philadelphia with his wife and three children, he enjoys carpentry and playing music in his spare time.

Aaron Craven

Aaron Craven is a highly skilled leader in philanthropy and community engagement, with extensive experience as an educator, project manager, and certified SCRUM Master. Currently, he is the Associate Director of Philanthropy and Community Engagement and Director of Annual Giving at Forsyth Country Day School. Aaron is known for his exceptional ability to build strong relationships with families and stakeholders, resulting in substantial funding and support for the school's initiatives. His passion for education has driven him to make a positive impact on the lives of students and the community. In addition to his work at Forsyth Country Day, Aaron is an accomplished musician, holding a bachelor’s degree in music education K-12 with an emphasis in string bass performance and a minor in piano performance from Indiana University of Pennsylvania, and a master’s degree in double bass performance/music pedagogy from the University of Tennessee. He has also served as a guest conductor for a number of county and state orchestras throughout the southeast, and is the most recent past president of the North Carolina Chapter of the American String Teachers Association.

 

Ayesha Flaherty

Ayesha Flaherty combines more than 20 years of marketing and communications experience from her time working in independent school administration, corporate marketing and change management consulting. She is currently the founder and lead consultant at AKF Consulting, a firm helping independent schools thrive with strategic communications. Prior, she served as the head of enrollment and communications at The Langley School in McLean, Virginia, where she led Langley to historic enrollment levels, in part through branding and communications efforts. During her multi-year service with the Enrollment Management Association’s Admission Training Institute, she served as an educator and thought leader in the area of marketing and communications. Ayesha received her M.S. from Northwestern University and her B.S. from the University of Virginia.

 

Jeff Hensley 

Jeff Hensley has over 20 years of experience building the fiscal capacity of nonprofits, educational institutions, and churches. His fundraising expertise encompasses nearly all development activities including annual and planned giving, strategic planning, major gifts solicitation, corporate/foundation relations, international fundraising, crowdfunding initiatives and social media fundraising, proposal writing, and capital campaign planning and implementation. As a consultant, he specializes in development assessments, interim staff management, and leadership coaching and has served as fundraising counsel for a variety of campaigns from $1 million to $300 million. For five years, Hensley served as the development director of the Internet Society, an international nonprofit of 100 employees with a $40 million annual budget. He grew annual fundraising from $300,000 to over $10 million and helped conceive, implement, and manage the Internet Society’s first-ever $50 million capital campaign. Prior to working for the Internet Society, Hensley ran a development consultancy where he managed 13 consultants and worked with 64 higher education, K12, healthcare, and nonprofit clients. Hensley completed his undergraduate studies at Wheaton College and his graduate studies at Yale. Prior to becoming a development professional, Hensley taught theology/religious studies for nearly a decade at both the university (Baylor) and seminary (Virginia Theological Seminary) levels. He served as a fellow at the Erasmus Institute at the University of Notre Dame and has held fellowships from the Pew Charitable Trust, the Lilly Endowment, and the Wabash Center for Religion and Theology. He is a member of the Association of Fundraising Professionals (AFP), the National Association of Charitable Gift Planners (CGP), and currently serves on two nonprofit boards. He is also a Certified Fundraising Executive (CFRE). 

 

Phil Higginson 

Phil has served Ravenscroft School in Raleigh for more than 20 years. Currently the Associate Head of School for Philanthropy, he has helped establish 75 new endowments equating to nearly $14M raised in outright and deferred gifts. Phil began his career in 1987 at Washington International School, Washington DC. During his 36 years of independent school advancement work, he has also served at Sandy Springs Friends School, MD; Landon School, MD; St. Albans, Washington, DC where he collaborated on a $15 million campaign; and headed development programs at Norwood School, MD, including a $15 million campaign. Phil was a founding faculty member for ISM’s Advancement Academy and has served as a planning architect, instructor, and mentor for over 12 years. He teaches workshops related to the alignment of advancement objectives, institutional strategic planning, management of major gifts programs, roles and responsibilities of the Development/Advancement Committee, and effective use of advancement data. He holds the Leader Certification through ISM’s International Advancement Program (IAP−L). He will join ISM as a full-time Consultant in July 2023. Phil has presented at more than 30 local and national conferences for CASE, NAIS, NCAIS, AISGW, and NCPG. He served as Chair of the 38th annual CASE-NAIS national conference and has served on three planning committees for this event. He served as a member of the CASE District III Board. He chaired the CASE/NAIS conference in 2008 and is a member of the CASE Laureates. Phil graduated from Groton School, MA, and earned his bachelor’s degree in political science from the University of Richmond, VA.

Tom Howell

Tom is a graduate of Elon University, where he earned a bachelor's degree in history with a minor in religious studies. After graduation, Tom ran an office supply business in Chattanooga, Tennessee, which he sold in 1997 to pursue his career in education. He earned his master's degree in education at the University of Tennessee at Chattanooga and has worked at Forsyth Country Day School since January 2000. Starting in the fall of 2020, Tom transitioned from two decades of teaching Social Studies to Director of Alumni Engagement, but still maintains his role as Forsyth Country Day School’s special events photographer.

 

Lorrie Jackson

With over 20 years of experience in the K-12 space, Lorrie Jackson is a frequent presenter on school marketing and web strategy. She previously served as a director of marketing, faculty member, and technology coordinator at independent and public schools, and was a contributor in the 2011 edition of The NAIS Handbook on Marketing Independent Schools. As an Education Sales Consultant at Finalsite, she works with schools across the U.S. South looking to improve their website and online communications.

 

Watson Jordan 

As Executive Director of The Resilience Initiative, Dr. Jordan is currently promoting resilience around the world and is known for his headstand to raise awareness. A lifelong educator, Dr. Jordan has developed and led programs in technology, safety, integrity, and wellness. His latest project, Ten10 Finance, promotes financial wellness and knowledge for people of all ages and backgrounds.

 

Brendan Schneider

Brendan is the founder and CEO of SchneiderB Media Inc. He has worked in boarding and day schools for 26 years. He has worn many hats, including Director of Technology, Director of Enrollment Management, Director of Admission and Financial Aid, and Director of Advancement. He is also a boarding school alumnus. Brendan began SchneiderB Media 12 years ago as a blog where he shared his school's journey with inbound marketing. What started as a blog has now become an agency dedicated to helping tuition playing school earn more inquiries.

 

 

John Sullivan  

John Sullivan specializes in people, leadership, and organizational health. His mission as a Generis Total Advancement Solution Strategist spans more than 17 years of Christian higher education, Christian PK-12 school, and church executive leadership. Partnership with John looks like integrating all facets of organizational leadership into a kinetic path leading to the fruition of God-inspired vision. He has worn departmental hats in enrollment and advancement, in vision and executive leadership, in operations and finance. In his career, John has doubled enrollment, cast God-sized vision, erased decades-old debt, wrote policy, raised millions of dollars for organizational growth, coached boards of directors, and partnered with Christian and community leaders all over the United States. Most importantly, the heart of John’s day-to-day leadership looks like walking through despair and grief with anxious high school students, celebrating admission acceptance with newly settled international students, and navigating the most difficult seasons of financial insecurity by remaining hopeful and encouraging of others. John has two degrees from Harding University: a master’s degree in professional counseling and a B.A. in ministry. He is continuing his education with a doctorate degree that will enable him to serve God’s people in a more meaningful way as they seek to advance God’s kingdom. John builds teams, grows volunteer bases, and seeks out stakeholders that are diverse and well-rounded. For John, leading diverse teams who collaborate well with one another is not a goal; it’s a priority.John and his wife, Brittany live on a small farm in Fairview, Tenn., where they are raising their young daughter. John is an outdoorsman, and if he doesn’t answer your phone call, he is probably on a small mountain stream fly fishing for rainbow and brown trout. Also, John enjoys playing keys and singing vocals for local worship bands. 

Chris Winter

Chris is in his 5th year serving as President and CEO of Make-A-Wish Eastern North Carolina.  The chapter grants in excess of 200 wishes from the Triangle to the Coast and saw its most successful fundraising year ever this past year.  Prior to his time at Make-A-Wish, Chris directed Domestic Philanthropy at Living Water International.  LWI is a $25 million organization focused on the provision of clean, safe water in 16 countries around the world.  During his 13 year tenure, philanthropy increased each year; Chris’ focus was largely centered on Major Gifts and Leadership of the Philanthropy team.  Chris has long-standing engagement in the Independent school community.  He taught and coached at Ravenscroft School in Raleigh, coached at Georgetown Visitation in Washington DC, and graduated from Landon School in Bethesda, MD.