Internal Marketing

"All Hands on Deck: Exceeding Expectations in Enrollment and Retention"

featuring Mike Connor, co-author of the NAIS book, Marketing Independent Schools in the 21st Century

November 8 @ Charlotte Christian School, Charlotte

November 9 @ Cary Academy, Cary


In this era of extreme competition for sustainable enrollment, much is expected of independent schools:

  • Proven outcomes and tangible return on investment
  • Engagement and connectivity
  • Pride of association
  • Evidence of transformational teaching and learning 
  • Customer service
  • Cost-consciousness
  • A program that will instill and reinforce in students the timeless attitudes, skills, and personal values that will lead to success and purpose in the world they will inherit

Our workshop time together will focus on:

  • Discovering and communicating school identity and value
  • Finding, enrolling, and keeping those families who share your core values
  • Getting internal alignment by defining everyone’s role in building bridges across the school and into your communities
  • Key skills needed by enrollment managers in order to meet an ever-changing marketplace with increasing competition from new types of schools that are delivering higher levels of student academic achievement, a domain that used to be claimed by independent schools

Together, Connor with participants, will explore, discuss, and share insights on:           

  • Discovering, refining, and communicating your school’s authentic brand and identity
  • Creating a value proposition unique to your school that can help overcome concerns about cost
  • Maximizing the role of teachers and trustees in raising image, students, and community partnerships
  • Critical research tools that will help build a strategic marketing and communication plan
  • Getting every major constituent group in your school community to advance your mission 
Speaker Bio - Mike Connor
Pre-Conference Reading
Campus Information